The year is 2018

Quiddity is devoted to making sense of public life, popular opinion and consumer culture through careful research and detailed analysis.

We produce original insights unavailable to traditional market research by focusing on the analysis of naturally occurring data and unstructured data.

We help organisations understand the cultural context in which they operate and how people make sense of products, brands, and communications within that culture.

Quiddity offers organisations a unique “analytic mentality” informed by a background covering discourse analysis, economics, narrative analysis, politics, social theory and semiotics.