The year is 2018
WORK - APPROACHES
I use interpretive qualitative approaches such as discourse analysis, netnography and semiotics to analyse the social and cultural contexts of language and communication, including branding, for my clients.
I also have specific expertise in conducting mixed quantitative & qualitative analysis of linguistic data at scale, including analysis of NPS comments, survey verbatims, and social media data. For this, I combine computational methods with interpretive discourse analyses to produce meaningful insights, helping you get better value from data that is often overlooked and underappreciated.