Research consultancy specialising in the qualitative analysis of language and culture

I work with clients to figure out and agree the best approach to their research problems. For that reason, there is no single standard approach I employ.

My research focuses on social and sociological insights in culture and language, in contrast to the dominant individualist and psychological focus in research.

I see language and observation as entry points into the analysis of cultures, identities, behaviour and opinion, particularly organisational culture and public discourse, using techniques such as discourse analysis and ethnography to uncover how people make sense of the world around them.

I also enjoy developing new approaches to the analysis of qualitative data, especially naturally-occurring data. Do get in touch if you have any questions or you have any interesting or knotty problems that you'd like to discuss.