QUIDDITY

Research Articles & Blogs

Clicking on the titles below will take you to Medium where all blogs are hosted.

Dehumanised Research: Corporate Cultures and the Constraint Of Qualitative Insight.

(Don’t) tell me something I don’t know: On routinisation & predictable insights in market research.

Digital Obsolescence: ‘Digital’ As a Redundant Lexical Legacy.

Brand Solipsism: Treating Self-Centred Brands with the Big.I.Am Index© & Discourse Analysis.

Digital Debris & The Dialogic Deficit: Irish Brands on Twitter.