contrarian cultural & communications analysis
QUIDDITY KWID-ih-tee , noun:
1: whatever makes something the type that it is : essence
another term for the essence of an object, literally its "whatness," or "what it is”.
what it is to be a thing, that is, that through which something has being as a particular kind of thing.
a : a trifling point : quibble
b : crotchet (a highly individual and usually eccentric opinion or preference), eccentricity