Stunt Thinking for Cultural Insight.
Netnography is a qualitative mixed methodology approach that provides analysis of naturally- occurring social data (e.g. posts on social media channels, such as Instagram, Twitter, Facebook and other news/discussion sites), interactions and culture.
We use netnography to generate unique insights into attitudes and behaviours by examining how people make sense of different topics, and the interpretive frameworks they use to do so, not just what they say.
We analyse cultural, category and consumer discourses and highlight the key tensions within these discourses that shape your brands' meaning and relevance.
These tensions represent productive areas for creative exploitation and provide a framework from which creative propositions and communications strategies can be developed.
If you would like to learn more, get in touch
- Electric Ireland